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Tweed Valley IGA Visual Story

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Arrival at Tweed Valley IGA

Tweed Valley IGA is located off Tweed Valley Way and next to a McDonald's drive-through restaurant. There is ample parking spaces in front and on the right side of Tweed Valley IGA, with two accessible car parking spaces. Three pathways are available from the car park to the entrance doors.

A ramped entry begins directly underneath the bright IGA sign and next to the nest of shopping trolleys. A second ramp begins further to the right of the building and a staircase with handrails is situated between the two ramped entry options.

Tactile are installed on the concrete surfaces before the ramps and stairs. There are stack of recycled boxes near the entrance, allowing customers an eco-friendly alternative to plastic bags.

Accessible parking spaces in front and the right side of the nearby road. Cars are visibly parked in an organized manner. On the right, a road pole with lines in yellow hues separates two accessible car parking spaces.. Two huge IGA logos are visibly placed above the entrance of the building.
A closer look at the entrance leading to the IGA building. Two entrances are visible, with one through a ramp with handrails and another via a 5-step staircase with handrails. Truncated domes are placed on the floor surfaces before entering the ramp and stairs. Properly arranged shopping trolleys are visible beside the ramp. On the right side, where the IGA logo is situated, a minimal billboard of “smile street” can be seen.
A closer view of the ramped and 5-step staircase entrances both with truncated domes before entering. Safety handrails are placed at both entrances. Adjacent to the shopping trolleys, posters and signage are placed on a nearby wall. Going to the ramped entry leads to where “smile street” is situated.
Entrance leading to the inside of Tweed Valley IGA with truncated domes on the floor surface. A Cérge standee is holding a QR code is placed adjacent to a shopping trolley filled with vegetables near the glass doors. A fire hose reel is visibly placed in the left corner. A stack of used boxes sits near the right side of the entrance.
Hearing

Sounds

  1. Vehicle & traffic sounds
  2. People talking
  3. Shopping trolleys
  4. Birds chirping
Smell

Smells

  1. McDonalds
  2. Fresh air
  3. External weather conditions
  4. Vehicle exhaust (occasional)
  5. Trees
Touch

Feel

  1. Changing floor surface -concrete/bitumen
  2. Hungry
  3. Anticipation
  4. External weather conditions
Sight

Sight

  1. Parked vehicles
  2. McDonalds drive-through
  3. Ramped entry
  4. Cardboard boxes
  5. Pedestrians

Fresh Food & Deli

Upon entering Tweed Valley IGA, shopping baskets are stacked on the left. Bright fluorescent lights illuminate the space, revealing a striking black-and-white tile pattern. Toward the left section houses the Delicatessen. In the centre, a well-organized display of fruits and vegetables is presented.

On the right, a stand holds pamphlets, flyers an flowers. Further inside toward the left, there are the Produce, Seafood, and Meat sections. Banners provide information about the specific products in each area. Shop assistants in black uniforms are available to assist customers through out the entire Tweed Valley IGA.

Closer view of the Tweed Valley’s main entrance with a well-organized display of fruits and vegetables. Shopping black baskets are piled up on the left. On the right hand, a stand holding pamphlets and flyers are apparent. Going further inside, the Meat, Produce, and Seafood sections are visible. Bright fluorescent lights illuminate the entire area.
Left section area, near the Delicatessen. The floor surface has a pattern of organized spacing of white and black tiles. Slightly below the displayed fruits and vegetables are the prices that are visible to the consumers. Banners are visibly placed above the ceiling, near the Delicatessen section, and the entrance of the building.
A closer look at the Delicatessen section. “Self-serve chickens” are visibly placed in the center of the Delicatessen near a steel cart loaded with products. Consumers are apparent on the right side corner adjacent to the three-layer shelves. Fluorescent lights and banners overcome the ceiling of the Delicatessen section. Striking black tiles conquer both sides of the area as well.
A closer look at the front view of the Delicatessen. Rows of fridges filled with burgers, cooked chicken, and other delicacies are prominent. Names of the delicacies are evidently placed above the fridges on the right. An employee is evident at the far end. Used and unused boxes are noticeable above the shelves on the far left.
Hearing

Sounds

  1. Beeping & buzzing (oven)
  2. Banging & clanging (trolleys)
  3. People talking & laughing
  4. Music & announcements
Smell

Smells

  1. Cooked chickens
  2. Delicatessen smells
  3. Air conditioning
  4. Cleaning products (faint)
  5. Seafood smell
Touch

Feel

  1. Hungry
  2. Anticipation
  3. Change in floor surfaces
  4. Elevated heart rate (pushing trolley)
  5. Food handling
Sight

Sight

  1. Bright, fluroescent lights
  2. Fruit & vegetable displays
  3. People queuing
  4. Colour contrasting tile pattern
  5. People pushing trolleys

Grocery Aisles

In the Tweed Valley IGA, 6 grocery aisles are situated toward the back half of the store behind the fresh produce and Deli areas. The grocery aisles are filled with a vast array of dry produce and household goods.

The external perimeter of the aisles are full of refrigerated and frozen items causing a noticeable temperature drop in these areas. Staff may be observed unpacking boxes and restacking shelves during any store opening times and customers pushing trolleys throughout the store.

A closer look at a Grocery Aisle inside the Tweed Valley IGA. A three-layer shelf filled with wines and liquors is visible near the wooden buckets and the displayed delicacies. On the right, groceries like popcorn, sweets, and chips are neatly organized. On the left, a black freezer with “flying fox” written in it is noticeable.
Another grocery aisle. The fridge is filled with sweets and other products that are properly arranged. Adjacent to the fridge, multi-layer racks of chips with different brands are situated. Above the ceiling on the right, two CCTVS are visible. Near the piled wooden baskets on the right are rows of fridges.
A closer look at the grocery aisles. Four multi-layer racks are apparent with sweets, chips, liquors, and tupperwares. Above the two racks are the logo and name of the building, placed in an orderly manner. Fluorescent lights illuminate the grocery aisles. On the right side, rows of fridges are noticeable.
Another angle of the grocery aisles. Piles of drinking water are placed alongside other beverages. Rows of multi-layer racks filled with groceries dominate the aisle. On the far left side, rows of fridges that contain sweets are noticeable, along with the boxes that are placed on top of them.
Hearing

Sounds

  1. Shopping trolleys
  2. Beeping & buzzing (distant)
  3. Music
  4. People talking & laughing
Smell

Smells

  1. Airconditioning
  2. Chicken cooking (distant)
  3. Deodorants and fragrances
  4. Soaps and cleaning products
Touch

Feel

  1. Drop in temperature
  2. Elevated heart rate (pushing trolley)
  3. Hungry
  4. Close proximity to others
Sight

Sight

  1. Bright packaging
  2. Staff unpacking boxes
  3. Bright lights
  4. Products on display
  5. High shelves

Checkout

The checkout zone is located near the entrance and features four counters along with a dedicated express checkout counter. Beyond the checkout counters are display racks presenting a variety of greeting cards, gift wraps, and magazines as well as a colourful selection of fresh flower bouquets placed near the glass door on the right.

This area has ample natural light streaming in through the expansive glass walls. Whilst waiting in queue to pass through the check out area, the view through the glass walls over the lush trees and Tweed River supports a natural and pleasant ambiance.

Checkout area near the entrance of the building. On the left, a multi-layer rack full of chips and other products is visible beside three piled-up wooden baskets with chips. Two counters are also visible on the left, with three checkout staff members noticeable. On top of the employee's left, there are two functional CCTVs. On the right, there are also three wooden baskets with chips and a fridge full of soft drinks, where several water bottles sit atop.
Front view of the checkout zone. The broad checkout counter is white on the bottom and black on top. On top of the counter on the left, a display full of Christmas decorations is noticeable. In the middle, a reusable bag is sitting near a monitor and minimal products. On the right is where to check out the bought products. On the rear, a huge black cabinet with a logo and the name of a building is prominent, with signs stuck in it.
A closer look at the checkout counters. Three checkout counters with the same colors of black and white have reusable bags sitting on top of each of them. Two big air conditioners are visible on top of a wall, near the entrance. On top of the three checkout counters, various products are apparent. Several CCTVs are prominently placed on top of the ceiling.
Another angle of the checkout zone. Two checkout counters are apparent, where on the right counter a female checkout staff member is prominent. On the right, display racks filled with greeting cards, gift wraps, umbrellas, and magazines are situated. There’s also a colorful selection of fresh flower bouquets near the glass door. On the top of the middle area, two framed jerseys alongside several frames are apparent.
Hearing

Sounds

  1. Staff talking
  2. Beeping & buzzing
  3. Music & announcements
  4. Whirr of equipment
  5. Directional instructions
Smell

Smells

  1. Air conditioning
  2. Chicken cooking
  3. Cleaning products (faint)
  4. Deodorants & fragrances
  5. Flower scent
Touch

Feel

  1. Close proximity to others
  2. Money/credit card handling
  3. Talking with staff
  4. Carrying shopping bags
  5. Queueing
Sight

Sight

  1. Checkout staff
  2. People queueing
  3. Checkout registers
  4. Large windows
  5. People packing bags
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Thank You

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