Tweed Valley IGA Visual Story

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Arrival at Tweed Valley IGA

Tweed Valley IGA is located off Tweed Valley Way and next to a McDonald's drive-through restaurant. There is ample parking spaces in front and on the right side of Tweed Valley IGA, with two accessible car parking spaces. Three pathways are available from the car park to the entrance doors.

A ramped entry begins directly underneath the bright IGA sign and next to the nest of shopping trolleys. A second ramp begins further to the right of the building and a staircase with handrails is situated between the two ramped entry options.

Tactile are installed on the concrete surfaces before the ramps and stairs. There are stack of recycled boxes near the entrance, allowing customers an eco-friendly alternative to plastic bags.

Hearing

Sounds

  1. Vehicle & traffic sounds
  2. People talking
  3. Shopping trolleys
  4. Birds chirping
Smell

Smells

  1. McDonalds
  2. Fresh air
  3. External weather conditions
  4. Vehicle exhaust (occasional)
  5. Trees
Touch

Feel

  1. Changing floor surface -concrete/bitumen
  2. Hungry
  3. Anticipation
  4. External weather conditions
Sight

Sight

  1. Parked vehicles
  2. McDonalds drive-through
  3. Ramped entry
  4. Cardboard boxes
  5. Pedestrians

Fresh Food & Deli

Upon entering Tweed Valley IGA, shopping baskets are stacked on the left. Bright fluorescent lights illuminate the space, revealing a striking black-and-white tile pattern. Toward the left section houses the Delicatessen. In the centre, a well-organized display of fruits and vegetables is presented.

On the right, a stand holds pamphlets, flyers an flowers. Further inside toward the left, there are the Produce, Seafood, and Meat sections. Banners provide information about the specific products in each area. Shop assistants in black uniforms are available to assist customers through out the entire Tweed Valley IGA.

Hearing

Sounds

  1. Beeping & buzzing (oven)
  2. Banging & clanging (trolleys)
  3. People talking & laughing
  4. Music & announcements
Smell

Smells

  1. Cooked chickens
  2. Delicatessen smells
  3. Air conditioning
  4. Cleaning products (faint)
  5. Seafood smell
Touch

Feel

  1. Hungry
  2. Anticipation
  3. Change in floor surfaces
  4. Elevated heart rate (pushing trolley)
  5. Food handling
Sight

Sight

  1. Bright, fluroescent lights
  2. Fruit & vegetable displays
  3. People queuing
  4. Colour contrasting tile pattern
  5. People pushing trolleys

Grocery Aisles

In the Tweed Valley IGA, 6 grocery aisles are situated toward the back half of the store behind the fresh produce and Deli areas. The grocery aisles are filled with a vast array of dry produce and household goods.

The external perimeter of the aisles are full of refrigerated and frozen items causing a noticeable temperature drop in these areas. Staff may be observed unpacking boxes and restacking shelves during any store opening times and customers pushing trolleys throughout the store.

Hearing

Sounds

  1. Shopping trolleys
  2. Beeping & buzzing (distant)
  3. Music
  4. People talking & laughing
Smell

Smells

  1. Airconditioning
  2. Chicken cooking (distant)
  3. Deodorants and fragrances
  4. Soaps and cleaning products
Touch

Feel

  1. Drop in temperature
  2. Elevated heart rate (pushing trolley)
  3. Hungry
  4. Close proximity to others
Sight

Sight

  1. Bright packaging
  2. Staff unpacking boxes
  3. Bright lights
  4. Products on display
  5. High shelves

Checkout

The checkout zone is located near the entrance and features four counters along with a dedicated express checkout counter. Beyond the checkout counters are display racks presenting a variety of greeting cards, gift wraps, and magazines as well as a colourful selection of fresh flower bouquets placed near the glass door on the right.

This area has ample natural light streaming in through the expansive glass walls. Whilst waiting in queue to pass through the check out area, the view through the glass walls over the lush trees and Tweed River supports a natural and pleasant ambiance.

Hearing

Sounds

  1. Staff talking
  2. Beeping & buzzing
  3. Music & announcements
  4. Whirr of equipment
  5. Directional instructions
Smell

Smells

  1. Air conditioning
  2. Chicken cooking
  3. Cleaning products (faint)
  4. Deodorants & fragrances
  5. Flower scent
Touch

Feel

  1. Close proximity to others
  2. Money/credit card handling
  3. Talking with staff
  4. Carrying shopping bags
  5. Queueing
Sight

Sight

  1. Checkout staff
  2. People queueing
  3. Checkout registers
  4. Large windows
  5. People packing bags
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Thank You

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