Cérge
Your Digital Concierge.
Deliver Access + Promote Inclusion.
Who is Cérge and what does Cérge do?
Cérge is a set of companion technologies delivering societal change ensuring we are all more welcoming and inclusive of disability.




A lack of publicly available accessible information and inadvertent discriminatory customer service are the two biggest yet easily solved Social Barriers to community participation, sport & leisure and accessible tourism for up to 1 in 5 people.
Accessible Information...
With increasing impairment comes an increased requirement for publicly available information to make an informed decision about a destination's accessibility and sensory experience.
Fears of "getting it wrong" or "not knowing where to start" hold many business owners from promoting their existing accessible and sensory experiences publicly on their websites.


Customer Service
The greatest source of discrimination for people with disability is from service and hospitality staff. Importantly, this is not deliberate but inadvertent.
With Over 70%
of all disability being invisible and each disability unique to each person, service and hospitality staff are left to guess and lack the confidence to deliver empathetic service to customers with disability.
The Cérge Companion App provides service staff the confidence to ensure empathetic customer service and deliver meaningful social impact.

Cérge Companion Websites
The Cérge Companion Websites are a plug and play solution for a venue or destination to make a stepped change in the publicly available information detailing accessible and sensory experience imagery and descriptions.
An immediate and significant uplift in publicly available information empowers customers with disability, parents, carers and support workers to make an informed decision before arrival.
Designed to link directly from a company’s website, the Cérge Companion Website contains:
Visual Story & Sensory Guide
Access Guide
Virtual Tour
Audio Guide powered by A.I.
Keyword Sign Board
Communication Board
Cérge Companion App
Imagine having your own personal disability and mental health advocate in your pocket to ensure you receive warm and empathetic customer service whilst participating in local community, sport, and whilst traveling.
The Cérge Companion App is a free assistive technology for individuals with disability, support worker, carers, and parents to notify a participating destination/venue of specific service preferences ahead of time and remove the fears and anxiety of how you or your loved ones will be treated.
Discreet messaging from app direct to the venue empowers customer service staff with complete confidence and knowledge to ensure an inclusive experience.

"My son Henry is autistic and has very poor proprioception and muscle tone so he doesn’t go to a lot of places often because it’s usually far too much sensory input for him. His “wet noodling” around the place can crash into things etc. This causes extreme frustration and embarrassment for him and sometimes staff can be rude at times like this or not know how to help. It’s frustrating and my heart breaks for my son.I have to say I was pretty nervous going to White Ridge Farm with my son. I wasn’t sure how he would cope, how the staff would be and to be honest, if it would just be a disaster. We knew @cerge was at the farm so we were keen to give it a go as we have heard great things.The night before I read through the Visual Story on the app with the children and they felt as though they knew what to expect and were very excited. This was an amazing resource and certainly helped my own nerves because I new everyone had seen photos of the venue along with sights, smells and other possible sensory interactions.I notified White Ridge Farm on the app 60 mins before our arrival about our must knows which were areas and activities that are less noisy/busy with fewer people and plenty of space for Henry’s unique walking style and that we are bringing along the pram for him to sit in when he needs to.I received notification that they had read and acknowledged our requirements within 10 minutes of sending it. Talk about service!I booked our tickets online prior to ensure that we wouldn’t have to spend too much time at the entrance buying them where Henry would get anxious before our day even started. That process was great the staff member at the counter acknowledged that we were with Cérge and took extra time to go into further detail about the farm, directed at the children, about some of the sounds/smells/textures they may come across on our journey and gave them a map to help them orientate. This was great and made us feel like we were appreciated and not a bother.Once inside, the area was vast and there was PLENTY of the space that we needed on the paths. The staff were very friendly and answered every single one of Henry’s questions (and this kid asks a LOT of questions ). They also reiterated some of the strange ways his hand may feel as he feeds the animals, which is something I hadn’t even considered so thankful to them for that!Being able to take our own food and have a picnic was perfect as it’s always so hard to find foods that Henry will eat based on texture and we generally avoid places where outside food is prohibited.I would definitely recommend it to any families wanting a great day out! It was so great! The ability to let the farm know our situation through Cérge prior to arrival, the Visual Story to prepare and the amazing staff at Whites Ridge Farm. What a great day! I can’t wait to go out again and usually after a day out I think I never want to go out again!

Today we made a friend with Cérge. Going swimming isn't something we usually do as many venues can’t cater to our needs of a quiet space. But today we arrived at the venue Ascot Vale Leisure Centre feeling good, my son was slightly nervous but staff were welcoming so that eased his nervousness. We had a great relaxing, quiet swim and then a quick exit as the kids were worked out after their swim and will most definitely be back again!
I can see how the Cérge app will make life easier for so many people and parents /carers.
Knowing the venue knew what we needed and could provide it eased out anxiety so much.
I hope every business adopts Cérge, it would certainly give us more options as a family. By Jo Jo – A Mum

Truthfully, as a parent of a child with ASD it takes planning. The mental load can often be the thing that breaks me. Thinking, planning, preventing, pre-empting and the plot twists.
For me, it’s all about calculating his level and where he is at, watching as things add to his load and watching him relax as things become less. It’s a huge mental game at the best of times. I just want the best for my son.
I guess usually the thought of a loud pool with the echoing of excited children and splashing would be something I wouldn’t often consider, however I know that water is great for him and he enjoys it. For us to have a success it’s all about the layering and expectations.
Layer 1, talk to him about what we are doing today and give him a slower morning and breakfast.
Layer 2, use Cérge as I was able to show Seth the Keilor East Aquatic Centre on the Visual Story, I showed him the car park, the entrance, the reception and the pools.
Layer 3, prepare him to leave and explain to him I am letting the pool know we are coming. I put in the “Must Know” that it is VERY important not to bombard Seth with long conversations and questions but he does love a “hello” and smiles.
This part is SO important for me because it’s this part that will get us to Layer 4 and a home run for the outing or it will take us all the way back to zero.
Being able to share this information meant that I was much more confident in getting through reception with a happy child. Often staff try to do the right thing by talking to him because they don’t have the insider knowledge to say “please don’t”.
When we arrived at Keilor East, we were greeted and efficiently moved through the payment process. Everyone was pleasant. it not over the top which was perfect. Yes they were at tad busy at the counter upon arrival and yet they were lovely to deal with.
The staff explained swimming lessons were occurring but there was an outdoor pool that was quite and not too many people so we could enjoy a swim without too much noise. Layer 5 done for me! Explained, efficient and quiet place!
My anxiety was so much less on this outing just because I felt like I had back up, like a silent mum army behind me.
I’m so glad we decided to attend again and used Cérge, we had a great experience and look forward to many more visits like this one!
We ended up home, fulfilled and smiling! Home run!
Thank you

We avoid the shops like the plague as Henry (autistic) normally is overwhelmed within minutes of arriving. To be honest sometimes even before we’ve made it through the car park to get to the shop.This happened a few weeks ago when we had to leave mid shopping experience, I thought we would be ok but it was a disaster. There were boxes everywhere, the store was loud as the music was playing through the loudspeaker and Henry had had enough before we even managed to get half way through our list. We left. Again.I don’t know how many times we have had to abandon cart mid shop, mid car park or just plain avoid shopping altogether. When people say “I’ll just pop into the shop on the way home” because it’s just something they can do. I think to myself I can’t imagine that ease as that is not anything like our life.We notified them via the Cérge app an hour before arriving with our must haves - low noise and light levels if possible and plenty of space for Henry to walk, hold (swing around ) a basket and for the pram if required.Henry is autistic and has a walk which requires more space and I have a pram for him as he can tire easily. We entered the store and within minutes had a lovely woman come up to us and explain that they had received the Cérge notification and could see the must haves and if there’s anything further she could do for us to let her know. I was impressed immediately.The music was off and it was quiet with the staff members moving anything out of the way as we approached and giving us a smile, making sure we could find everything and not showing any bother about it. Do you know how good it felt to not feel judged or like we were annoying people!They also did not stare at his AFOs and spoke to him rather than ignoring him like we experience in other places. This was such an incredible and beautiful extra. Instead of “just avoid, don’t look” which I think sometimes is because people don’t know what to do and I get that. But gee it was nice to feel like a part of the community having chats whilst shopping and Henry happy.My anxiety was the lowest it’s ever been whilst shopping! Henry was getting a little overwhelmed by the end of our shop and Jodi (Manager) opened up another register for us so that we could move through faster, including the kids in the process and again asking if there was anything else we needed help finding.So good! This kind of inclusive and also intuitive experience was so amazing! It was a wonderful experience and definitely a place we will shop again! I didn’t feel the usual stress I do when Henry started showing signs of being overwhelmed (which was right at the end this time, not the start!) as I knew we had the support of the staff members and this was such an incredible feeling of comfort.Henry has already asked when we are going again!!Wow!!Wow!!Wow!!

I’ve always loved going swimming but it’s not something I would want to do by myself. I usually need someone there with me to keep me busy enough not to worry about the bubbling anxiety waiting. Making a mistake that might have me singled out or worrying about people watching me.The ability to write exactly what I wanted during the visit was so helpful. Initially I was a little nervous about writing a short note about my anxiety and my son’s struggles with being overwhelmed by loud noises, new places and lots of people, but in hindsight it was amazing not to have to worry about trying to mask how I was feeling. It was also a relief having them know my son may need some extra attention during the tour.Thanks to being able to answer those two simple questions in the Cérge app, and letting the centre know when to expect us, checking in and being welcomed was a very comfortable experience. I was greeted, by name, by a calm and friendly staff member and shown around the spacious new aquatic centre. I believe he also targeted some information towards me such as letting me know their usual quieter times.At the end of the tour my son and I had a great little swim around and Aaron even wanted to explore one of the other pools he had seen during our tour which I definitely consider a win as he doesn’t love stepping outside of his comfort zone.After this experience I feel much more comfortable with the idea of going swimming at the centre on my own as I feel I could do so knowing the ins and outs of the pool area and the process of entering the facility. I would definitely recommend the Cérge app for people that have any requirement for more targeted assistance. Even if it is just needing someone to help you feel at ease in a new and overwhelming environment.

Sequels are rarely as good as the originals, but that was not true today...
I hadn’t been in a pool in over 40 years and now I’ve been twice in two weeks. This is nothing short of a miracle. Never in my wildest dreams did I think I would enjoy swimming. Ever.
I have an extreme fear of water, epilepsy, a heart condition and a lung condition. Being near water terrifies me not only from a fear perspective but from a “what if I had a seizure in the water or my lungs played up”…… that could be really bad.
It’s been easier to avoid water for 4 decades than even attempt to try anything in water, except shower.
Trying Cérge the first time was amazing and gave me so much confidence in having support that I went to the pool again today.
We ventured down to Bribie Aquatic which was a completely new location. Usually I would be nervous but having used Cérge the other week I trusted the staff at the pool would look after me. It felt good, kinda like the smart heart tick, that makes you know something is a better choice at the shops. I knew because they have Cérge, that they care. It’s a good feeling.
I was excited today, I spoke to my Support Worker about wanting to learn to swim. These are big words…. I’ll remind you… 40years! I was a grasshopper last time I was in a pool.
When we arrived Lisa was fantastic she showed us the pools and the areas and was so friendly, she made me feel right at home straight away. I was ready to get in and get going and it felt good to be excited and not nervous for once. What a difference that makes.
I swam quite a few lengths of the pool with a pool noodle, this is huge for me because being in the middle of the pool is the scariest bit. But I did it and gee I’m proud of myself!
Lisa checked on us whilst I was swimming and made sure I was having fun, and I really was!
I noticed they have a whirlpool, I want to try that next!
It’s like my youth is ignited, I can feel my fear displacing and my adrenaline junkie side coming out. Hehe.
I got to talking to someone at the pool today too, I was so excited that it helped my confidence and I started chatting.
Its amazing how I can now imagine going to the pool regularly, learning to swim, meeting friends.
I never knew this could be MY life!
A whole new part of my life has opened up and I’m truly so happy!
Thank you so much Cérge for doing what you do, you are giving me the extra in the ordinary!
Thank you Bribie Aquatic, see you next week in the whirlpool! Yeeharrr!!! <<Read what happens next moving from Isolation to Independence>><<Read the original Story of Inclusion from two weeks earlier here>>
Team Cérge

Andrew Wang
Head of Tech
Specialty: Deep Tech

Jocelyn Regua
Content Production Lead
Specialty: Efficiency & Productivity

Kyle McManus
Commercial Strategy
Specialty: Reading the Play

Ferlina Vidal
Social Media
Specialty: Creativity & Grace










